You may have been subject to push notification marketing on your smartphone. In fact, the chances are that you are probably a recipient of numerous push notifications. Intended on getting you to buy a product/service without you even knowing.

So what is push notification marketing?

Well, it’s an advertising strategy whereby businesses will look to appeal to their audiences via push notifications. Sent to end-user during browsing sessions. These notifications can be sent...👇🏿


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