ABOUT THE CAMPAIGN ~ International Reggae Day
“1Love” - this is the single most central message of Reggae music.
Reggae music is synonymous around the world with ‘One Love’. A principle and affirmation first articulated by Jamaican national hero Marcus Garvey, contextualized by Rastafarian philosophy and later popularized by Bob Marley and Reggae music.
This year's 1Love Rally campaign celebrates the many facets of spiritual and romantic love amplified through Reggae music – love for Self, Family, Community, Country, Culture and our Planet.
As the world continues to battle the impact of the COVID 19 pandemic, the existential threat that is climate change, increased levels of global poverty, racism and violence against women, the power of love is essential to healing.
On JulyOne, let us Unite, Inspire and Uplift the world with 1Love.
YouTube Video
International Reggae Day London UK 2017 to 2021 >>
Please visit the IRD UK website for more info >>
Register at: www.bbm.eventbrite.com
#ird2021 #ird #thisismyreggae #1love #julyone
