I am a co-founder, CEO and Service Development and Delivery Manager of B’Me Against Cancer (BMAC). In 2009, my wife Rose and I established the former Community Interest Company which previously operated as BME Cancer communities (BMECC). However, in response to the growing need to provide culturally appropriate advocacy support and information services for Black and Minority Ethnic (BME) cancer patients and carers, BMECC transitioned to a charity (CI0) in 2019. I led the development and management of various important projects and services including the ‘Check Tings Out!’ community clinic for prostate cancer risk assessment and recently on a Cancer Support Advocacy development project called “Hear for You” I lead a dynamic and innovative team, committed to delivering services for people in particular but not exclusively from BME and low-income communities living with or affected by cancer. B’MAC’s core services are, providing and assisting in the provision of culturally sensitive and appropriate practical advice, information, advocacy and support. I am passionate about addressing cancer inequalities and encouraging BME community members to participate in culturally appropriate genomic medicine research and clinical trials.